Tourism Commission


  • 4 pm
  • The 2nd Monday of each month
  • City Hall - Council Chambers
    626 Geneva Street
    Lake Geneva, WI 53147

Agendas & Minutes

Agendas are available prior to meetings. Minutes are available following approval.

View Most Recent Agendas and Minutes


The Tourism Commission shall consist of Six members: two of the members shall be aldermen of the City of Lake Geneva; one member shall be a citizen of the City of Lake Geneva; the remaining three members shall be from the business community wherein one of the members must represent the Wisconsin hotel and motel industry; at least one member must be a member of the Lake Geneva Downtown Business Improvement District (BID) and at least one member must be a business owner within the City of Lake Geneva. Members of the Commission shall be appointed by the Mayor and shall be confirmed by the City Council. Commissioners shall serve for a one-year term, at the pleasure of the appointing official, and may be reappointed.

For a list of current members, see the Directory of Elected Representatives Boards and Commissions (PDF).

Powers & Duties

The Commission shall be responsible for the coordination of tourism promotion and tourism development within the City and for ensuring that all room tax dollars it receives from the City, per State Statutes, is spent on tourism promotion and development. The Commission shall contract with tourism entities as defined in 66.0615 of the Wisconsin State Statutes for tourism promotion services. "Tourism promotion and tourism development" means any of the following that are significantly used by transient tourists and reasonably likely to generate paid overnight stays at more than one establishment on which a room tax may be imposed, that are owned by different persons and located within the City of Lake Geneva in which a tax under this section is in effect; or, if at any time the City of Lake Geneva has only one such establishment, reasonably likely to generate paid overnight stays in that establishment:

  • Marketing projects, including advertising media buys, creation and distribution of printed or electronic promotional tourist materials, or efforts to recruit conventions, sporting events, or motor-coach groups
  • Transient tourist informational services
  • Tangible municipal development, including a convention center

To apply for a Tourism Grant you must complete and submit the Tourism Grant Application and Materials (PDF).

Confidentiality of Information Provided by Lodging Facilities

Pursuant to Wisconsin Statutes Section 66.0615(3), any information provided by City of Lake Geneva regarding room tax payment shall be confidential except for persons using the information in the discharge of their duties imposed by law or of the duties of their office or by order of a court.